{"id":2953,"date":"2024-05-22T09:54:06","date_gmt":"2024-05-22T09:54:06","guid":{"rendered":"https:\/\/www.vanbavel.be\/press-2\/"},"modified":"2024-05-22T10:00:43","modified_gmt":"2024-05-22T10:00:43","slug":"press","status":"publish","type":"page","link":"https:\/\/www.vanbavel.be\/en\/press\/","title":{"rendered":"Press"},"content":{"rendered":"

Van Bavel – Enjoy Giving merges with Kick and Rush.<\/h3>

Read the press release here.<\/p> <\/div> <\/div> <\/div> <\/div>

\"\" <\/div> <\/div> <\/div> <\/section>

KICK AND RUSH and VAN BAVEL Merger Propels 30 Million Euro Sales, Revolutionising the Promotional Products Industry<\/strong><\/h3>

As of May 21st,\u00a0Kick And Rush<\/strong>\u00a0has joined forces with\u00a0VAN BAVEL \u2013 Enjoy Giving<\/strong>\u00a0to form the\u00a0KICK AND RUSH GROUP<\/strong>. This strategic merger propels the Belgian group to become a major player in Western Europe.<\/p>

Currently, brands realize that object marketing is, next to digital, a key component in a modern marketing mix. Branded merchandise is highly cost efficient per impression, provided it is designed and sourced in a durable way, with the right story. The newly formed\u00a0KICK AND RUSH GROUP<\/strong>\u00a0aims to create these authentic connections between brands, companies, and people by offering streamlined solutions with a human touch.<\/p>

Why does any of this matter?<\/strong><\/h3>

Consider the last branded gift you received. Was it a memorable, high-quality item you still use, or a cheap USB you quickly forgot? The difference between these experiences is crucial: a cherished item keeps a brand alive in your memory, while a forgettable one fades away like a swiped digital ad.<\/p>

\u201cThe right product in the right form, supporting a clear strategy,\u201d says Tom Verhaert, CEO of\u00a0KICK AND RUSH<\/strong>, \u201cis what will forge an authentic connection between your brand and your audience.\u201d<\/p>

He\u2019s probably right. Creating the perfect merchandise strategy involves careful attention to factors such as product quality, design, and ethical and sustainable sourcing. Brands simply can\u2019t afford to put out bad merch: Rather, they strive to integrate seamlessly into their consumers’ daily lives, engaging their senses in long-lasting meaningful ways.<\/p>

VAN BAVEL \u2013 Enjoy Giving<\/strong>\u00a0boasts an excellent reputation in the branded merchandise sector, collaborating with renowned brands such as Chiquita, Barry Callebaut, Volkswagen (D’Ieteren), and Makita. Their expertise is a perfect match for\u00a0KICK AND RUSH<\/strong>‘s extensive client list, which includes Toyota, Veolia, Dassault, Daikin, Komatsu, and many others.<\/p>

While\u00a0VAN BAVEL \u2013 Enjoy Giving<\/strong>\u00a0has significant experience in drop-shipments and managing standalone creative projects,\u00a0KICK AND RUSH\u00a0<\/strong>excels in their approach to comprehensive global and local merchandise programs. They specialize in creation, fully integrated digital solutions, web-shops, and warehousing, all while ensuring total transparency and peace of mind for their clients.<\/p>

Expertise and transparency on ESG are essential qualities that the new\u00a0KICK AND RUSH GROUP<\/strong>,<\/strong>\u00a0now strengthened by\u00a0VAN BAVEL \u2013 Enjoy Giving<\/strong>, bring to the table. With over 50 years of experience, the company acknowledges that now more than ever, advice is of the essence.<\/p>

About the merger:<\/strong><\/h3>

With this merge, the\u00a0Kick And Rush Group<\/strong>\u00a0generates a combined turnover of \u20ac30 million.\u00a0<\/p>

Kick And Rush CEO\u00a0Tom Verhaert<\/strong>\u00a0commented, “Our customers demand authentic visibility and reliability. Therefore, merging the expertise and technology of both companies into a single, strong team was an obvious decision. We already export to over 90 countries, so this merger bolsters us to meet the needs of Western European organizations. Clients will also benefit from this merger as it combines the best of both worlds, offering even more experience, creativity, and capability at both local and global levels.<\/p>

Van Bavel CEO\u00a0Michel Van Bavel<\/strong>\u00a0added, “Joining forces with\u00a0KICK AND RUSH<\/strong>\u00a0enables us to take our more than 70 years of experience and expertise to the next level. Our flair for creative proposals, our skill in sourcing the right object, and our sense for customer care now get complemented with a solid technical and organizational framework. Additionally, with the inclusion of Sustainability experts in our team, we can offer enhanced reporting and compliance support, such as for CSRD.\u201d<\/p>

Effective immediately,\u00a0Van Bavel \u2013 Enjoy Giving<\/strong>\u00a0and\u00a0Kick And Rush<\/strong>\u00a0will be seamlessly integrated to become the\u00a0Kick And Rush Group<\/strong>.<\/p>

Michel Van Bavel<\/strong>, former\u00a0CEO\u00a0of\u00a0Van Bavel – Enjoy Giving<\/strong>, assumes the position of\u00a0Chief Growth Officer<\/strong>\u00a0with immediate effect.<\/p>

For further information, please contact:<\/em><\/p>

Stefaan De Leenheer, Marketing Director at Kick And Rush\u00a0Stefaan.deleenheer@kickandrush.com<\/a><\/em><\/p>

+32 468 14 58 57<\/em><\/p> <\/div> <\/div> <\/div> <\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"vanbavel_theme":[],"vanbavel_background":[],"class_list":["post-2953","page","type-page","status-publish","hentry"],"yoast_head":"\nPress -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vanbavel.be\/en\/press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vanbavel.be\/en\/press\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T10:00:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.vanbavel.be\/en\/#website\",\"url\":\"https:\/\/www.vanbavel.be\/en\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.vanbavel.be\/en\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vanbavel.be\/en\/press\/#webpage\",\"url\":\"https:\/\/www.vanbavel.be\/en\/press\/\",\"name\":\"Press -\",\"isPartOf\":{\"@id\":\"https:\/\/www.vanbavel.be\/en\/#website\"},\"datePublished\":\"2024-05-22T09:54:06+00:00\",\"dateModified\":\"2024-05-22T10:00:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.vanbavel.be\/en\/press\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.vanbavel.be\/en\/press\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.vanbavel.be\/en\/press\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.vanbavel.be\/en\/van-bavel-%e2%86%92-kick-rush\/\",\"url\":\"https:\/\/www.vanbavel.be\/en\/van-bavel-%e2%86%92-kick-rush\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/www.vanbavel.be\/en\/press\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/www.vanbavel.be\/en\/author\/converge\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/www.vanbavel.be\/en\/?taxonomy=translation_priority&term=optional\" rel=\"tag\">Optional<\/a>","rttpg_excerpt":null,"_links":{"self":[{"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/pages\/2953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/comments?post=2953"}],"version-history":[{"count":6,"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/pages\/2953\/revisions"}],"predecessor-version":[{"id":3022,"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/pages\/2953\/revisions\/3022"}],"wp:attachment":[{"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/media?parent=2953"}],"wp:term":[{"taxonomy":"vanbavel_theme","embeddable":true,"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/vanbavel_theme?post=2953"},{"taxonomy":"vanbavel_background","embeddable":true,"href":"https:\/\/www.vanbavel.be\/en\/wp-json\/wp\/v2\/vanbavel_background?post=2953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}