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PMA Award:

gold for Van Bavel 'Enjoy Giving'
The Antwerp-based Van Bavel ‘Enjoy Giving’ was awarded gold at the Product Media Advisor of the Year Award 2018 on the occasion of the PSI international show for product media (promotional products and business gifts) in Düsseldorf (08 - 10 January 2019). The Product Media Advisor of the Year Award is an initiative of professional magazine PromZ-be (a Het Portaal publication) with the support of the Belgian Association of Promotional Products. This was the fourth edition of these awards. In the past three editions, Van Bavel Enjoy Giving also finished in the first three.
Michel Van Bavel, CEO Van Bavel Enjoy Giving, said the following about the award: “After two silvers and a bronze, now we have landed the gold thanks to our many years of focusing on our business and our professional approach to it. We achieve this with a group of 20 motivated people. Because it would not be possible without them.”

The winners are designated by three juries: a specialist jury, a supplier jury and a public jury (end customers). The jury nominated eight companies in each category. Based on that list, the end customers and suppliers also announced their vote. The vote of the specialist jury counted for 50% of the final result, that of the suppliers counted for 30% and that of the public (end customers) 20%.

With the Product Media Advisor of the Year award, PromZ-be and the Belgian Association of Promotional Products are looking to encourage the professionalisation of the sector and place the spotlight on promotional items and business gifts (‘product media’). Product media appears effective both for short-term marketing campaigns (small gifts on the purchase of a product or service) and a long-term approach (name recognition, corporate image). A number of different studies have demonstrated this in the past few years.


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