Chiquita – The Breakfast
- Our challenge: Increase the banana consumption
- Challenge accepted: Van Bavel wanted to make sure bananas became part of a healthy eating routine.
Where did we start?
We organised a joint brainstorm session to compare various ideas. We started from the idea that bananas are delicious as well as healthy and provide long-term energy. In short: bananas are the ideal way to start the day!
We wanted bananas to become part of a healthy morning routine. And associate bananas with a tasty, convenient and healthy breakfast. To enforce this association, we decided to create some fun banana tableware.
We suggested some products to inspire consumers to eat bananas at breakfast.
- A mug: great for a smoothie or smoothie bowl
- A breakfast bowl: perfect for yoghurt with cereal and freshly chopped banana
- PP placemats: A cheerful way to brighten up the breakfast table and remind consumers about bananas
- A lunch box: ideal for breakfast on the go
As an extra item, we created a custom-made toaster for Chiquita. When toasting the machine burns the logo into a piece of toast. This toaster is not only an eye-catcher on every countertop, and a branded piece of toast is also an original way to inspire people to reach for a banana. With these promotional products an original, tasty and healthy breakfast is guaranteed.
